About
My name is Rasmus Kristoffersson and I work as a photographer with at specialization in automotive photography. I always strive for perfection and often get the comment from people in my surrounding that I tend to be a bit of a nerd when it comes to details in whatever I do – be it camera technology, a graphic design or when I work on my project-car in the garage.
This focus on details has taken me to the level of professionality in automotive photography that I have today and it is well complimented by the theoretical knowledge that I have gained in my university studies.
Skills
As an Automotive Photographer you have to understand cars and what it is that makes them look great. Presenting a car in a pre-determined manner requires a specialized set of technical skills and knowledge. You have to consider the optimal lightning, location, composition, movement and processing for each object.
In order to do this you also have to weigh in the lines, shapes and paint-type in order to emphasize the shape of the car. The special set of skills is acquired through years of practice in this field, which I am very passionate about – it’s really more of a culture and a way of life than a job.
A good-looking car doesn’t make a good-looking photograph, the photographer does!
AFTER
BEFORE
I speak fluent in most of the adobe suite
photoshop
illustrator
premiere pro
Indesign
photoshop
ILLUSTRATOR
premiere
INDESIGN
Services
photography
Automotive, product, event, journalistic or dronephotography.
graphic design
Graphic design, visual communication.
marketing
Digital & social media marketing psychology, persuation, storytelling
Web Design
HTML / CSS, WordPress & multiple CMS
Expericence
I’ve been running my own business as a photographer in parallell during my studies. The oppertunity to have one foot in theory and one in practice has resulted in a wider perspective on what I am doing. At it´s best it gives me an opportunity to combine the best of both worlds.
Being a person focusing on the important details I risk spending too much time on this, but with my experience I can be efficent by using paretos law. This means we can use 20% of the time to deliver 80% of the result and avoid getting stuck with another 80% of time to reach the last 20% in result.
Bachelor of Science in Media Technology
2022
My main education has been in the field of media technology in combination with a couple of sidetracks highlighted below.
photographer & marketing consultant
From 2017 - present
The opportunity to have one foot in theory and one in practice has resulted in a wider perspective on what I am doing.
Creative director at oijoij.com
From 2017 - present
As the creative director behind oijoij.com I've put a lot of my knowledge into test. Graphic design, merchandise, clothing, media and and event related work.
Marketing psychology
Lunds Universitet 2021
Digital marketing
Malmö University 2020
Moving images
Malmö University 2020
storytelling
Linnéaus University 2021
drone journalism
Middle University 2020
Experimental media
Malmö University 2020
Photojournalism
Middle University 2020
Graphic design
Malmö University 2020
Production manager
Malmö University 2019
Latest work
Clients
Mentioned below are some of the clients I’ve had the opportunity to work with during the last couple of years. My connection to Bilfoto has introduced me to some of the world’s leading car manufactures and the cooperation with their sales representatives in Sweden have resulted in valuable experiences. Together with the leading Swedish car publisher Albinsson & Sjöberg I’ve had the oppertunity to meet a lot of inspiring people within the automotive industry, working with reportage as well as car shows and events.
